Glober Associates :: Web Design

Business Development
for ZADA :: "Build Dot Dreams"

ZADA is a wonderful dotcom era web development agency
still based in Sausalito, CA with an impressive and varied list
of clients. Business communications professional Hazlitt Krog
founded the agency and named it by combining
his own first name with the name of Ada Byron,
aka Lady Lovelace, daughter of famed poet Lord Byron.

Ada holds the distinctions of being considered
essentially the world's first computer programmer,
having a programming language named after her,
and being one of the leading lights in this field
who happened to also be a woman. Considering that
her discoveries took place in the early to mid-1800's,
she was truly ahead of her time – and ZADA
enjoyed being one of the Bay Area innovators in its
leading edge synergy of business communications,
Hazlitt's forte, with building an accessible online presence
through the efforts of a fast-moving and very creative team.

Contributed to sales and marketing planning, and
some website management and account strategizing, to
promote the agency on the eve of dotcom bust downsizing.